![]() ![]() Companies can use this information to serve up targeted advertisements and content. This information can be used for a myriad of beneficial purposes for both the company and the user. In addition to figuring out their general location, they can also determine their connection type and any proxies that might be in use, depending on the ability of the database. When a company has access to a user’s IP address, they can gain valuable information about them. The most accurate geolocation databases can track a user’s location with an accuracy rate of 99% at a country level, 98% at a regional level, and 97% at a city level, all around the world. As such, some databases are more accurate than others when it comes to determining the location of a user. These databases have various methods for obtaining this information, some more effective than others. Geolocation databases are services that gather as much information as possible about ISPs and the IP address ranges that they use. Therefore, to determine a user’s general location using their external IP address, a site or business needs access to a geolocation database. However, this information isn’t readily available to just anyone, as ISPs do not divulge it to the public. However, it’s not as simple as merely obtaining a user’s external IP address and discovering where in the world they are.Īs mentioned, ISPs typically use a specific range of IP addresses within a certain geographical area. Therefore, once the website has access to the user’s external IP address, it can determine the general area in which the user is located. ISPs typically use a range of IP addresses within a geographical area. When a user accesses a website from their device, information is exchanged between the site and the device, including the external IP address. Instead, IP geolocation uses external IP addresses which are associated with the internet routers connected to the devices as opposed to the devices themselves.Įxternal IP addresses are provided by internet service providers (ISPs). ![]() These devices have local IP addresses which are usually not accessible to the outside world. To understand how this works, you first need to know what an IP address is and how they are provided.Īn IP, or internet protocol, address is a unique series of numbers attributed to every internet-connected device, such as a phone or computer. As mentioned, IP geolocation uses an internet-connected device’s IP address to determine its general area. ![]()
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